Movement Ewha
Visual identities that elevate student dance performances to sellout success
Visual
Editorial
As a Visual Designer for Movement Ewha, Ewha Womans University's annual dance showcase, each project spanned two months and involved creating a unique visual identity that transformed the event’s image. The designs consistently boosted performer morale and drove full-capacity attendance, helping the showcase become a highly anticipated event on campus.
Company
Ewha Womans University
Timespan
5 weeks ('22, '23, '24)
Team
Show Director
Event Planning Team
Tools
Adobe Illustrator
Photoshop
InDesign
Zoom
Skills
Visual identity design
Problem
Lack of a compelling visual identity for the Movement Ewha dance showcase led to low performer morale and difficulty attracting audiences.
Challenge
Cohesive, professional visual identity that boosted performer morale and attracted larger audiences through engaging, bold designs tailored to each year’s theme.
Solution
Led the creation of all marketing materials, including posters, tickets, and programs, ensuring timely delivery and high-impact results.
Result
Achieved full-capacity attendance with 700 tickets sold each year, secured repeat client engagement, boosted performers' motivation, and established a strong visual brand identity.
2022
Bold, Striking, Abstract Shapes, Red & Blue
2023
Dynamic, Water Droplets, Organic Feel, Splashing, Green
2024
Dramatic, Flames, Non-Feminine, Sophisticated, Blue-Violet
Positive Impact for
Three years!
700 tickets
Achieved full-capacity attendance
Boosting performers'
confidence & motivation
3 years
Secured repeat client engagement
Takeaways from Movement Ewha
Establishing a strong, evolving visual identity with team every year!
As a freelance designer, it's been incredibly rewarding to work on this project for three consecutive years. Each year brought new challenges and opportunities to push the visual boundaries while maintaining a consistent brand identity for Movement Ewha. The client's repeated trust in my work has been a fantastic validation of my skills and approach as a visual designer.
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